Monday, May 25, 2009

Tracy's CV, Part 2: What have I done lately?

To close out a memorably Memorial Day and to kick off the work week ahead, here's Tracy's CV, Part 2...what have I done lately? Last week's "blogisode" included a opening statement to my credentials, so this answers the, "what have you done recently?" Allow me to elaborate:

MICROSOFT – Redmond, Washington

Marketing Manager – Startup Business Accelerator (SBA) – November 2005 to May 2009

· Transitioned from MSN Direct business to SBA Central Marketing team to support 12 startup businesses during formation of SBA.
· Collaborated with SBA business PUMs, program management, and business development leads to define product launch strategies and develop, execute, and measure integrated marketing launch campaign plans that include event presence, social media outreach, and PR
· Collaborated on launches of and sustaining marketing efforts for Microsoft Tag, Microsoft Recite, and Microsoft Vine including managing launch event presence and internal communications, and providing support for PR, messaging, and social media marketing strategy and execution
· Drove development and execution of consumer subscription renewal email campaigns to drive subscriber acquisition and renewals; 2006 campaign realized 90% subscriber retention meeting SVP’s directive to retain subscribers
· Developed and managed online subscriber communications to establish stronger CPE; realized 1% of subscriber base uptake from one-time opt-in email
· Conceived, managed, and executed product packaging design, online retail presence, and launch events for Abacus Smart Watch 2006 RTM; recipient of Gold Star Award for launch contributions
· Developed event strategy and manage consumer and industry event presence at CES, CTIA Wireless, and Mobile World Congress driving brand and business awareness; Microsoft Tag and MSN Direct at CES 2009 realized 86% and 80% message pick-up, respectively
· Developed BOMs and white papers for SBA businesses for field enablement and external agencies
· Collaborate with Microsoft Studios, agencies, and vendors to conceive and produce brand awareness videos for worldwide events, online, and CNN Airport Network; MSN Direct 2007 video recipient of Bronze Telly Award
· Developed and managed SBA Central Marketing team’s $1.5M budget; maintained budget variance commitment at <2%>

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